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Indeed Job Advertising
Educational video series campaign by Hook
Credits
Studio: Hook
Storyboarding, Design, Motion
Tasked with explaining Indeed’s updated advertising products during a pivotal shift in the labor market, we sought to bridge the gap between technical UI and human connection. By leaning into rich textures and sophisticated motion design, we bypassed traditional character animation to create a "human-forward" educational series tailored for an enterprise audience.
Working on this team, I was able to participate in each step of the pipeline, from initial sketching, storyboarding, creating design frames, and animating select scenes.
Progress scenes, animated by me.


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