Brutal Music Video
GFX for Olivia Rodrigo x Apple's "Brutal" video
Credits
Design & Animation: Scholar
Creative Director: Will Johnson
Art Director: Danni Fisher-Shin
Managing Director / Executive Producer: Anne Skopas
Executive Producer: Antonio Hardy
Head of Production: Nicole Smarsh
Producer: Sarah S Laborde
Director: Petra Collins
Designers: Madison Ellis, Madison Kelly, Danni Fisher Shin, Anna Vallario, Maggie Chiang
2D Animators: Madison Kelly, Oliver Wee
Cel Animator: Madison Ellis, Madison Kelly, Griffin Giersch, Nicky Francis, Oliver Wee
Compositing Supervisor: Matt Lavoy
Compositors: Matt Lavoy, Jeff Dragon, Cris Kong, Michael Loney
Scholar was tasked with exploring the dramatic, fun, aesthetic, emotional, and angsty vibes of Olivia Rodrigo's songwriting, and Petra Collins' directing.
This project was incredibly unique in its process - a completely new pipeline: designers and animators used iPad's Procreate application to design and animate the GFX featured in the music video, before compositing. In particular, we utilized the Face Paint feature to map out each brushstroke and motion in reference to our own facial geometry.
Below are just a few of my favorite designs of dozens that I created - we took a ton of directions before honing in on the final direction.
